The brand Dodge was founded in 1913 by the brothers
Dodge. After their death, the brand looses its elan. It will be sold to Chrysler
in 1928.
The brand has a good reputation but the models are quite conventional. In 1949
the first new models after the war were presented. As for the other brands of
the group, their style will not last in memories, without being ungraceful,
it's mostly banal. Dodge is in the competition with Oldsmobile and Mercury,
it's the utility brand of the Chrysler group as well.
One should wait until 1955 to get something really interesting. It was at the
right time because the sales curve didn't follow the curves of the competitors.
It was not caused by a technical delay, the introduction of the V8 engine with
high efficiency couldn't do nothing, the problem was a lack of the design attractiveness.
Until 1959, the brand rises but it's only in 1966 when a specific muscled model
: The Charger and then the Challenger in 1970 appear, when the brand Dodge will
stay in all the memories (see the chapter "Muscle-car")
Click on the label of your choice to have various sights
of the models suggested for this year